Three CBD Marketing Mistakes You Don't Want to Make

CBD marketing is difficult, especially with so many regulations. Make sure you’re doing it right if you want to succeed.

Maybe you’re looking to start a CBD company and want to do it right, or you’ve already launched but you’re struggling to find successful CBD marketing techniques.

Unlike many other products, marketing CBD can be a struggle because you can’t use social media to its fullest. Try to run an advertisement for CBD or cannabis and see what happens. Hint: the advertisement will be deleted at best or your account suspended at worst. 

These are my favorite CBD companies. Notice how they all have blogs?

Still, CBD is a huge industry to join. You’re smart to consider it, seeing as it’s estimated to grow at USD 2,207,162.54 Million by 2026. 

It’s also ridiculously populated. If you’re not doing your job to stand out, you’re going to fall behind and fast. I know this because I’ve seen it first-hand. 

Let’s take a look at some of the biggest CBD mistakes out there. 

The product is not high quality or worth the price

First things first. If you’re selling CBD, you better be doing it right. If you’re going to be someone who hops on the bandwagon for six months and then leaves, you might as well turn back now. 

Your CBD has to follow federal guidelines. It better be under governmental regulations for THC content, and most crucial of all, IT HAS TO BE THIRD-PARTY TESTED. Share your test results with your potential costumers right on your website so there is no question about it. 

So many CBD companies are out there, and the best of the best are producing a high quality product AND being transparent about their lab results. Customers want to trust you. So don’t give them any reason to question it. 

Okay, now that we’ve got the most basic expectations out there. Let’s move on. 

They’re not regularly posting blogs

Blog posts are key to a good marketing strategy. Your blog posts should be informative, engaging, well-researched, and not filled with false claims. 

If you regularly post high-quality content, naturally incorporating keywords people may be searching for and answering their questions, new people will come across your blog and they just might stick around long enough to make a purchase. 

Regular blog posting establishes credibility while also proving to your customers and potential customers that you care about your product. You are consistently updating people about the world of CBD because you care. And that same care is probably reflected in your product. 

Plus, blog posts are great to share in other forms of marketing. If you are sending out a newsletter to your mailing list, you can include a section of what’s new on the blog. Publishing regular blog posts keeps people engaged with your brand and drives new traffic to your website. 

If you can’t fathom writing regular, well-written blog posts, hire someone else to do it. 

Their website does not reflect a quality product

I’ll say it again: There are SO many CBD companies out there. If you’re looking to stand out, the first thing you should do is make sure your website is professional and engaging. 

I’ve seen typos, grammatical errors, conflicting information, and more from many CBD company websites. Why would consumers trust a product sold on an unprofessional website?

Your website should also have thorough answers to all consumer questions. “What Is CBD?” “How Do I Take CBD?” and several other questions should be clearly answered on your website. 

Your “About” should have a clear and compelling message. There also should be an FAQ page answering anything a potential customer may ask. If you’re not answering common questions, chances are the potential customer is going to Google them and find a different company who both answers their questions and has a professional website. Guess who they’re going to purchase from.

If you can’t nail the content for your website, hire an expert who can. 

The bottom line

Whether you’re looking to get started or you’ve realized your company is not growing as you want it to, there are some key things to look at before taking other action.

Make sure your product is actually of high quality and then market the heck out of it knowing that you believe in what you’re selling. If you can’t do that, it’s time to reevaluate what you’re doing in this highly-competitive space.

If you can’t write your own blog posts or website copy, hire an expert cannabis content writer who can. You’ll gain credibility and provide even more value to your customers by providing them with answers to their most pressing questions and piquing their interest in new ones. 

Check out my services page or send me a message today if you’re looking for an expert CBD writer to help with your brand.