AI Has Not Killed Cannabis Blog Strategies - But Brands Need to Pivot
I try to avoid the endless think pieces that pollute my LinkedIn feed, but with so many self-proclaimed thought leaders in the space, it’s a bit of a fool’s errand. One of the topics I see time and time again is the question of whether AI has killed content marketing, leaving writers scrambling to compete with ChatGPT and the like. In some ways, yes, AI has afforded brands the ability to create content without hiring freelance cannabis writers. Naturally, those who can’t pivot may find themselves out of work.
But here’s the thing: Cannabis SEO strategies are still important. Like everything in our rapidly changing digital world, savvy marketers need to pivot to stay on top of the latest trends.
Why Cannabis SEO is still important for 2025
As more brands, retailers, and other cannabis companies have started using AI for their blog and content marketing efforts, the value of generic education pieces has dropped dramatically. Consumers can access this kind of information all over the place and have no reason to stick to one company’s blog, especially if it’s filled with generic content.
But companies who create and publish unique, one-of-a-kind content are finding great success with their 2024 SEO strategies. This trend will carry into 2025 as more cannabis marketers discover the value of using cannabis writers to create content that can’t be replaced.
The value of people-first, unique content
AI can replicate a lot of things cannabis blog writers were previously hired to write. Gone are the days of “What is CBD?” or “Does CBG get you high?”
Don’t get me wrong—some of these blogs are still necessary for cannabis marketers to create. Offering a vault of useful beginner education can serve as a solid resource for consumers and generate trust. But your 2025 cannabis SEO strategy needs to go further than that to really have an impact.
That’s where people-first content comes in.
Here’s what Google itself says about person-first content:
“Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
Does your site have a primary purpose or focus?
After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal?
Will someone reading your content leave feeling like they've had a satisfying experience?”
Pay attention to that second bullet point that talks about first-hand expertise. This is one of the tickets to success with Google’s algorithm. Google prioritizes first-hand content because after all, AI cannot generate first-hand content effectively. This highlights the unique perspective YOU or your brand have to offer.
Create an effective 2025 cannabis marketing strategy with blogs
Blogs are powerful tools for generating organic search results that lead users to your website. But marketers need to pivot their 2025 cannabis marketing strategies to match Google’s evolving algorithm.
Infuse real-person stories into your blog writing. Talk about recent customer experiences and pain points using a first-person point of view. Share tips that you’ve learned personally as a cannabis professional. These are just a few ways to keep your blog strategy strong in 2025 and ensure that your company gets the search traffic it deserves.
Hire a cannabis writer as part of your 2025 marketing strategy
Don’t have the time to write your own blogs? Don’t miss out on crucial opportunities to drive organic traffic to your website, build community, and establish your brand as a leader in the space. Hire a freelance cannabis writer in 2025 to boost your SEO strategies.
Oh wait, that’s me! Contact me to discuss boosting your SEO today.