Does My Dispensary Need a Blog?
Hint: Yes. Your dispensary needs a blog if you want to make the most of your marketing efforts.
I’m not here to tell you what to do. I’m here to tell you what works. If you don’t want to have a blog on your dispensary’s website, that’s okay. But before you write it off, let me ask one thing: Why not?
Cannabis blogs are a crucial part of marketing marijuana in 2020. And that doesn’t just mean cannabis companies who are trying to sell a specific product to consumers. It extends to dispensaries that want to stand out in a competitive market.
Pictures help, too.
The benefits of cannabis dispensary blogs
Cannabis blogs boost SEO
First, having a cannabis dispensary blog will help boost your SEO efforts. Search engines pull up the most relevant pages for readers based on their searches. Having a blog offers more opportunities to boost your page to the top if you are providing relevant information.
Plus, if you’re including a good mix of local content, you can boost your chances of showing up higher for specific local searches.
Cannabis blogs allow you to educate customers
In an industry where specific claims will get you in trouble, it can be difficult to market your company the right way. There’s a surefire way to effectively go about it though, and that’s to educate your readers.
Not only does educating your readers provide value, but it also helps to build credibility for your brand. If you’re consistently providing information to your readers, they will come to trust you as a leader in the industry and ALSO get the benefit of learning from you. This is more likely to establish brand loyalty than a quirky tweet.
Remember to never make medical claims or provide inaccurate information. The only thing worse than no dispensary blog is a dispensary blog that is dishonest.
Dispensary blogs will set you apart from others in the industry
Here are some common reasons dispensaries will opt to not have a blog:
All of the other dispensaries in town have blogs so we won’t be able to compete with them. (You won’t be able to keep up with them, either.)
None of the dispensaries in town have blogs so why should I put in the effort? (They’ll catch on soon. And you’ll already be ahead, with better search result positions.)
All the other dispensaries have covered the topics we’ve come up with. (Are you really telling me you can’t add something more valuable to the information they’ve already provided?)
I can’t write! (Hire someone who can.)
Seriously, the reasons you may be intimidated by a blog are fair. But the thing is, even if the dispensaries around you have blogs already, you can always create new content. Don’t take their topics and run, but if you have a similar topic, just be sure to write it in a different way and provide unique content on top of what has already been covered.
If you can’t come up with any unique ideas, let me help. Do some employee highlights talking about your staff and their favorite products. Do a tour of the facilities and write about it. Write out a blog detailing the history of your dispensary and how it came to be.
The options are endless. If you use this advice, you’ll be providing something new and valuable to your readers and you will set yourself apart.
Dispensary blogs can be crossposted on social media channels
A great way to increase engagement is to throw some blogs into your marketing used on other social media channels. And if you don’t have other social media channels, that will be another blog for me to write another day.
Sharing Instagram posts with a snippet of information from your blogs can increase interest in your brand as your followers will be encouraged to click on the link in bio to learn more. The more you can send them to your website, the more likely they will be to see other information you’ve posted and become more engaged with your brand.
Need I say more about dispensary blogs?
If you’re serious about jumpstarting your marketing efforts, it’s time to put off having a blog. Blogs that are consistently updated, SEO-optimized, and valuable to readers will do wonders for your dispensary marketing journey.
So get writing today, or hire someone who can! (Like me!)