Macey Wolfer is a writer, public relations specialist, and all-around content expert. With an emphasis on the burgeoning cannabis industry, she’s written freelance cannabis content for a variety of publications, including Wikileaf, Betches, Medical Marijuana 411, and MJBI.

With her behind-the-scenes SEO strategies for dispensaries, brands, farms, and other cannabis businesses, Macey has taken brands to the top result for Google searches and significantly increased traffic for many cannabusinesses.

She previously served as a public relations specialist for Proven Media, a leading cannabis PR firm, where she crafted compelling and strategic content for a variety of high-profile industry players. Her content captured the heart of the firm’s clients and conveyed their stories to target audiences to bolster their brand image.

Before that, she served as the assistant editor of MJBI, a national cannabis industry journal, and the official publication arm of the industry trade show, MJ Unpacked. Her top areas of interest involved the state of social equity and the pathways forward for Indigenous cannabis.

Macey produces content outside of the cannabis sphere, as well. She’s written for other sectors of the alternative health industry, agriculture, CPG brands, and more.