Macey Wolfer is a journalist, writer, and all-around content expert. With an emphasis on the burgeoning cannabis industry, she’s written freelance cannabis content for a variety of publications, including mg Magazine, Cannabis & Tech Today, Wikileaf, Betches, Medical Marijuana 411, and MJBI.

With her behind-the-scenes SEO strategies for dispensaries, brands, farms, and other cannabis businesses, Macey has taken brands to the top result for Google searches and significantly increased traffic for many cannabusinesses.

She currently serves as the content director for Fireweed Cannabis, a tribal-led dispensary in Snoqualmie, Wa. In addition, she is a contributing writer for mg Magazine and a staff writer for Veriheal.

She previously served as a public relations specialist for Proven Media, a leading cannabis PR firm. Before that, was the assistant editor of MJBI, a national cannabis industry journal, and the official publication arm of the industry trade show, MJ Unpacked. Her top areas of interest involved the state of social equity and the pathways forward for Indigenous cannabis.

Macey produces content outside of the cannabis sphere, as well. She’s written for other sectors of the alternative health industry, spirits, agriculture, CPG brands, and more.